I’ve been starting to put together a new identity system for one of my long-time childhood friends, Ann, who has a business making knit items (mostly Waldorf inspired toys), dying yarn with plant dyes, and most recently spinning her own yarn! It’s always the most fun to work on something like this for someone with such a warm and personal business. I decided to create a pattern as a starting point showing the “story” of her process with wool. Still playing with the color palette, but think the pattern is mostly finished. I’ll be adding icons pulled from the pattern to the other identity pieces as I design them. Check out the Simply Playing blog, or visit Ann’s etsy shop for a happy color fix. I created the design in Illustrator, and then added a great felt texture to the pattern in Photoshop.